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Yoo-Hoo, Mrs. Goldberg
PUBLIC ENEMIES
Death Defying Acts.
Yoo-Hoo, Mrs. Goldberg
YOO-HOO, MRS. GOLDBERG is Aviva Kempner's story of the radio and
television program "The Goldbergs".  It is also the story of the
powerhouse woman behind that program, Gertrude Berg.  This is a
very well produced documentary easily of the quality of PBS
documentary programs like "American Masters" and "The American
Experience".  The story is told using original photographs and
films of the period, excerpts from the program, and interview
comments by people like Susan Stamberg (of NPR), Ruth Bader
Ginsburg (associate justice of the United States Supreme Court),
and Norman Lear.  Also included are excerpts from a 1950s interview
of Gertrude Berg by Edward R. Morrow.


CAPSULE: Aviva Kempner directs a 90-minute
     documentary about what was once one of America's
     most beloved radio and television programs,
     which was written by and starring one of America's
     then most beloved women, Gertrude Berg.  Though
     her character Molly Goldberg is mostly forgotten
     today she and her fictional family have an
     important place in the history of American culture.
     Rating:  +2 (-4 to +4) or 7/10

The first popular situation comedy on the radio was also the first
popular situation comedy on television.  The program was originally
titled "The Rise of the Goldbergs", and later shortened to just
"The Goldbergs".  The program was a sort of "Mother Knows Best"
with the mother being the smart, wise, and big-hearted Molly
Goldberg.  It was written by and starred Gertrude Berg--born Tilly
Edelstein--and became a sort of comedy/drama soap opera, at first
15 minutes a day and later expanded to a half hour.  The stories
were about the family of Molly Goldberg, a woman who was very much
like Gertrude Berg herself.  It had a real feel for everyday life
and was spiced with aside comments on the action from Berg to the
listener who was treated much like a member of the family.

The radio program premiered November 20, 1929, on the CBS Blue
Network.  It ran on the radio, including a network change, until
1950.  But starting in 1949 the show also ran on television until
1956.  While the program was about a Jewish immigrant family it had
an appeal across all ethnic backgrounds.  Its story of characters
trying to get along on what little they had during the Great
Depression.  Its portrayal of an immigrant family resonated with
the public.  One interviewee says that she was Greek, but she saw
much of her own family in the fictional Goldbergs.  The Goldberg
family could get along in hard times and come out OK, even with
very little to live on.  This is a message that is as relevant
today as it was in Depression days.

Polls at the time said that the Gertrude Berg was second only to
Eleanor Roosevelt as the most respected women in America.  Central
to the story throughout the radio days and well into the television
days were the tenement setting which allow the character Molly
Goldberg to talk with her neighbors by just putting her head out
the window and calling "Yoo-hoo."  Later in the fifties the setting
was moved to suburbia but retained much of the same feel.  In the
late 1930s the film confronted the problems of ethnic bigotry.
Many viewers learned about Kristallnacht and what was happening in
Nazi Germany but also what was happening in the United States.  One
program had the family's Passover Seder ceremony interrupted by a
rock thrown through the window.  The character Molly Goldberg
always remained calm and brought her own wisdom to the incident and
any situation she found herself in.  Gertrude Berg (who wrote every
episode) let her own personality shine through.
Eventually, however, politics did intrude, not in front of the
camera but behind.  The part of Molly's husband Jake was played in
the late 1940s and early 1950s by Philip Loeb.  Loeb was accused of
being a Communist and his name appeared in Red Channels.  Sponsor
General Foods demanded that he be dropped from the show for being
too controversial.  Goldberg absolutely refused, but lost when Loeb
resigned.  Soon after CBS dropped the television show.  In the
schedule hole it left open CBS put a new situation comedy, "I Love
Lucy".  Eight months later the Goldbergs were back on television.
NBC picked up the show with Berg, though not with Loeb.
Gertrude Berg herself probably could not have made a better
documentary of her life and her creations than YOO-HOO, MRS.
GOLDBERG.  Through decades on the radio, multiple TV series, and
two plays Berg's Molly Goldberg gave America comfort and wisdom.
Yet for most of this film's audience most of what it tells will be
a complete revelation.  I rate YOO-HOO, MRS. GOLDBERG a +2 on the
-4 to +4 scale or 7/10.

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